Customer Story: Gentle Turns
How a New Website and Google Ads Strategy Drove 350% Revenue Growth
A complete digital transformation from user experience and design to paid media helped this NEMT company build trust, improve usability, and significantly grow revenue in just five months.
What We Accomplished
350%
Revenue growth in 5 months
22%
Increase in conversion rate on the contact page
38%
Reduction in bounce rate on key service pages
$1.39
Cost per click on Google Ads
The Challenge
Gentle Turns, a non-emergency medical transportation provider, had a website that didn’t reflect the quality of care their team delivers. Traffic was coming in, but leads were not converting. The site was outdated, difficult to navigate, and failed to communicate trust or professionalism.
They needed more than a redesign. They needed a site built for modern users and a digital ad strategy that would reach the right people and turn interest into action.
The Solution
Website Redesign
We rebuilt the Gentle Turns website from the ground up with a clear focus on trust, accessibility, and conversion.
The redesign included:
- A complete UX and UI overhaul
- Streamlined navigation for faster access to key information
- Clear calls to action throughout the experience
- Optimized performance for mobile users
- Messaging that reflected their patient-first mission
The result was a seamless, modern experience that helped visitors feel informed and supported from the moment they landed on the site.
Client Type
Non-emergency medical transportation
Location
Greater Phoenix, AZ area.
The Solution
Website Redesign
Services
Digital Strategy, UX and UI Design, Web Development, Copywriting, Google Ads Management, Conversion Optimization
Google Ads Campaigns
After launching the new website, we implemented targeted Google Ads campaigns focused on generating qualified traffic.
Our approach included:
- Search ads centered on high-intent service keywords
- Strategic ad copy to match user needs
- Optimized landing pages aligned with ad messaging
- Cost control through daily budget adjustments
- An efficient cost per click of one dollar and thirty-nine cents
The campaign delivered a steady stream of leads while keeping the budget lean and effective.
How the Campaign Performed Last Month
In just one month, the campaign brought in 155 high-intent clicks and turned 89 of them into paying customers. The mobile experience led the way, with bounce rates dropping and conversions rising as more users took action on the go.
Client Testimonial
This is where we let the work—and our clients—do the talking.
Paul shares how the marketing partnership with Essio, including the new website and Google Ads strategy, played a key role in the company’s rapid growth. The new site gave his brand a professional presence, and the ads delivered qualified leads consistently. Together, these tools helped Gentle Turns build stronger connections with families, hospitals, and care providers.
Services Provided
Digital Strategy
UX and UI Design
Web Development
Copywriting
Google Ads Management
Conversion Optimization
Ready to see results like this?
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